Autobytel Inc., a company dedicated to helping dealers and car-buyers connect online, announced it has appointed automotive industry veteran Michelle Naranjo as the managing editor of its primary Web site, Autobytel.com.
The Company said Naranjo will be responsible for the overall editorial direction of the website to add exclusive articles, videos and automotive reviews to the site. Her focus on content, reviews and videos from research through shopping and ownership is central to Autobytel's new direction and mission to become a consumer's lifetime automotive advisor. Naranjo was already involved with the Autobytel.com redesign, serving as a production editor for the company.
"Michelle's automotive expertise and editorial direction will be the foundation for all of our consumer content efforts and offerings for Autobytel.com," said Jim Helberg, executive vice president, Autobytel Inc. "Michelle as the managing editor strengthens Autobytel's commitment to the consumer. I believe that she can and will deliver both a unique and comprehensive product to the consumer, unlike any other in our industry. As the brand that created the first independent consumer-facing auto site, we take great pride in our heritage, but more importantly, we have aggressively set out to reset expectations for today's internet savvy shoppers."
According to a release, Naranjo has over 10 years of editorial and managerial experience in the automotive industry. Her knowledge and passion were established at a young age through her family's love of cars and the racing industry. Her personal interest and love of the automotive industry led her to work with numerous related companies, including eBay Motors and Mota. Naranjo established herself as a voice in the automotive industry under the pen name, Miss Motormouth. As Miss Motormouth, Naranjo covered many aspects of the automotive industry, including consumer interests, OEM activity, dealer issues and automotive service providers.
Naranjo is a weekly panelist on the podcast, The RoundAbout Show, host of MingleMediaTV.com's weekly automotive video web show and founder and host of the Open Line Show for AutolineDetroit.TV. Naranjo will continue to host these shows, now as managing editor of Autobytel.com.
More information:
www.autobytel.com
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