M2 PRESSWIRE-7 August 2009-Research and Markets: Online Advertising Market - India(C)1994-2009 M2 COMMUNICATIONS
RDATE:07082009
Dublin - Research and Markets (http://www.researchandmarkets.com/research/7f062c/online_advertising) has announced the addition of the "Online Advertising Market - India" report to their offering.
Online advertising in India is fast gaining acceptance and offers an ever increasing user base. Increasing awareness among advertisers and increase in Internet penetration are driving growth of the online medium and its horizontals. The market is expected to witness only a 27% p.a. growth from 2008-2013 primarily due the massive advertising budget cuts in the industry.
The report provides a brief overview of the advertising industry in India and then focuses on the details of online advertising. The report touches upon the options for advertising online, technological advances and talks about the factors which influence growth. Reach of the Internet in the domestic market, the expatriate population and language & literacy as barriers have been discussed in the report.
The competitive landscape identifies the online ad networks operating in the country, and highlights various services offered by them. The report also covers major PE/VC deals and successful entrepreneurial ventures in the online advertising space.
Key Topics Covered:
- Page 1: Executive Summary Indian Advertising Industry
- Page 2: Growth of advertising in India, segment-wise market share and future growth prospects Online Advertising Industry
- Page 3: Overview - Market size, growth rates and comparative analysis
- Page 4: Advertising Options - Online Ad networks' model
- Page 5: Nature of the medium, Metric systems used
- Page 6: Technological advancements Factors influencing growth
- Page 7: Summary
- Page 8: Reach of the Internet - Domestic, Internet penetration analysis
- Page 9: Indian Expatriates - Online characteristics
- Page10: Consumption of online media, Response to online advertising
- Page 11: Language & Literacy as barriers Trends
- Page 12: Summary
- Page 13: Break-up of the market by verticals, online ad spends by verticals
- Page 14: Entrepreneurial ventures
- Page 15: Foreign Ad Networks, PE/VC investments and deals Competition
- Page 16: Market share of portals, search engines, online ad networks
- Page 17: Services offered by online ad networks
For more information visit http://www.researchandmarkets.com/research/7f062c/online_advertising
CONTACT: Laura Wood, Senior Manager, Research and MarketsFax: +1 646 607 1907 (US)Fax: +353 1 481 1716 (Rest of World)e-mail: press@researchandmarkets.com
((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data prepared by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).
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